OUR STORY

HESPERIS® Coffee Factory was born from a vision, a desire to create something extraordinary, where coffee, art, gastronomy, and craftsmanship intertwine seamlessly. The idea came from Karim Ramzi, a photographer, storyteller, and entrepreneur whose journey has always been about capturing beauty, whether through a camera lens, in the rich aromas of freshly roasted coffee, or in the delicate balance of a perfectly plated dish.

A Marrakech native, Karim spent decades in Paris and aorund the world, working in fashion and portrait photography, capturing the essence of models, celebrities, and royalty. But beyond the flashes and editorials, his greatest inspiration often came from a simple cup of coffee, a ritual that fueled late-night creativity and early-morning reflections. His curiosity led him to coffee porducing countries, where he immersed himself in the world of specialty coffee, learning from master roasters and connecting with farmers who cultivated the finest beans.

With a deep-rooted love for both aesthetics and gastronomy, Karim returned to his hometown of Marrakech, determined to create something new. In the heart of Sidi Ghanem, an artistic quarter undergoing a renaissance, he founded Hesperis Coffee Factory—a haven of peace designed for those who seek refined experiences.

In September 2022, we opened our doors as one of the very rare specialty coffee houses in Morocco, bringing a new standard of excellence to the coffee scene. More than just a coffee house, HESPERIS is a restaurant, roastery, a barista academy and a boutique, blending the finest specialty coffee with an atmosphere of elegance and creativity.

As a visual artist, Karim personally designed the space, ensuring every detail reflected harmony and sophistication. The decor is a fusion of Moroccan heritage and contemporary luxury, where handcrafted elements meet a refined, minimalist aesthetic. The result is an environment that attracts artists, tastemakers, and visionaries from around the world—a niche for those who appreciate the finer things in life.

But the Hesperis experience goes beyond coffee. Our kitchen offers a thoughtfully curated menu, where every dish is crafted with the same attention to detail as our specialty brews. We take pride in baking our own bread and even preparing our own yeast using traditional methods, ensuring an authentic and wholesome experience. We do not use a microwave in our kitchen, honoring slow, artisanal cooking techniques that preserve the integrity of our ingredients. From elegant breakfasts and light, flavorful lunches to indulgent pastries made in-house, we invite guests to savor an experience that is both refined and comforting. Whether it's a perfectly crisp croissant in the morning, a delicate pastry in the afternoon, or a beautifully plated meal, every bite is designed to complement the artistry in every cup.

Discreet yet vibrant, luxurious yet welcoming, Hesperis is where strangers become friends, ideas are exchanged, and passion is poured into every detail. It is more than just a brand; it is Karim Ramzi’s latest masterpiece, a place where art, coffee, and cuisine meet.

Step inside, take a sip, indulge in a bite, and become part of the story.